Yoga Jeans was launched in 2007 by Second Clothing, which is primarily known for this brand.
As the name suggests, brothers Eric and Jacob Wazana wanted to create a pair of jeans so comfortable and flexible that a woman could practise yoga in them. Manufactured in the Second Clothing factory in the Beauce region, the brand is sold in over 1,000 stores in Canada, the United States, Australia, Japan and several European countries.
Eric Wazana – Blue Jeans… on Yoga Mats!
ModeMontréalTV, Eric Wazana – Blue Jeans… on Yoga Mats!, 2011.
Décarie, Jean-Philippe. “Eric Wazana de Yoga Jeans : fabriqués en Beauce, vendus en Chine.” La Presse, La Presse Inc., 9 November 2017, http://www.lapresse.ca/affaires/economie/grande-entrevue/201711/09/01-5142931-eric-wazana-de-yoga-jeans-fabriques-en-beauce-vendus-en-chine.php.
Leduc, Gilbert. “La Beauce redevient la capitale du denim.” Le Soleil, Groupe Capitales Médias, 12 February 2018, https://www.lesoleil.com/affaires/la-beauce-redevient-la-capitale-du-denim-71ad124ab530890164a10d727ea2abfb.