Workshop (detail), 2017 © Sokoloff Lingerie. Photo courtesy of Sokoloff Lingerie
Sokoloff Lingerie is a brand of fine lingerie for young women that offers styles inspired by ready-to-wear trends. Some of the garments are minimalist, designed in neutral shades of cotton knit, while others are glamorous and decorated with lace and transparent cutouts. This Montreal company is particularly known for its “bralettes,” that is, soft-cup bras without padding or underwire. Part of the brand’s mission is to promote the diversity of body types by enhancing women’s natural curves.
Sokoloff Lingerie was founded in 2011 by Sofia Sokoloff, who has a diploma from the Lasalle College fashion design program and a bachelor’s degree from the Université du Québec à Montréal (UQÀM) École supérieure de mode. Before launching her own company, she worked for the Cirque du Soleil costume department and lingerie retailer La Senza.
All Sokoloff Lingerie creations are designed and produced in Montreal. They are sold on the brand’s website and in some 60 stores in Canada and the United States.
"Who Made Your Clothes?" campaign, 2017 © Sokoloff Lingerie. Photo courtesy of Sokoloff Lingerie
Creator Sofia Sokoloff, 2016 © Michelle Gagné. Photo courtesy of Sokoloff Lingerie
Workshop, 2017 © Sokoloff Lingerie. Photo courtesy of Sokoloff Lingerie
© McCord Museum 2020