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Soia & Kyo

Brand

Since 2004

SOIA & KYO store Interior in Mississauga, 2018 © Photagonist. Photo courtesy of SOIA & KYO

Founded in 2004 in Montreal by Ilan Elfassy, Soia & Kyo is primarily known for its simple, yet original, outerwear with precise tailoring. The garments are often a blend of leather, wool and down. Initially aimed solely at women, the brand now offers a men’s collection of coats and accessories. The products are designed in Montreal and manufactured outside the country.

Many celebrities wear Soia & Kyo, including actresses Meghan Markle (known as the Duchess of Sussex since marrying Prince Harry of England), Elisabeth Moss and Julia Roberts.

Soia & Kyo are a division of The APP Group, which also owns the luxury outerwear brand Mackage. In 2016, a numbered company belonging to American, Korean and Canadian interests purchased a majority of shares in The APP Group. However, the group’s head office is still in Montreal.

Sources

soiakyo.com External link

Browning, Justine. “Soia & Kyo set to open first store.” FashionUnited, FashionUnited, 26 mai 2018, https://fashionunited.uk/news/fashion/soia-kyo-set-to-open-first-store/2018052629866. External link

Fournier, Marie-Eve. “Mackage et Soia & Kyo vendues à des Américains.” La Presse, La Presse Inc., 24 October 2017, http://www.lapresse.ca/affaires/economie/commerce-de-detail/201710/24/01-5141038-mackage-et-soia-kyo-vendues-a-des-americains.php External link

Publication date

01/02/2019

Author

Madeleine Goubau, Contributor

© McCord Museum 2019