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Sartorialto

Brand

Since 2007

Sartorialto is a Montreal couture house that creates high-end custom men’s suits, shirts and shoes. Founded by tailor/stylists Marc Patrick Chevalier and Maud Marquis-Breton, Sartorialto has been welcoming clients to its Papineau Avenue store/studio since 2007. Working with fabrics and leathers imported from around the world, the company designs and produces all of its clothing and shoes in this studio. Sartorialto’s stylist/tailors also travel to meet with international customers, who account for some 20% of the company’s sales.

The company provides personalized stylist services and encourages its clients—who include many hockey stars like P.K. Subban, Sidney Crosby and Carey Price—to move out of their comfort zone.

Sartorialto suits are also popular with Quebec celebrities on the red carpet. For example, director Denis Villeneuve (Arrival, Sicario, Blade Runner 2049) wore one of the brand’s jackets at the Cannes Film Festival. The Montreal company also produced the traditional embroidered black tailcoat worn by writer Dany Laferrière for his official induction into the Académie Française in 2015. Designed by Quebec designer Jean-Claude Poitras, the jacket was embroidered by artist Jeanne Bellavance.

Maud Marquis-Breton and Marc Patrick Chevalier in the Papineau Avenue boutique, October 2017 © Alejandro Escamilla. Photo courtesy of Sartorialto

Sources

sartorialto.com External link

Cowan, Stu. “Stu Cowan : Meet the people behind P.K. Subban’s flashy suits” Montreal Gazette, Postmedia Network Inc., 3 July 2015, http://montrealgazette.com/sports/hockey/nhl/montreal-canadiens/stu-cowan-meet-the-people-behind-p-k-subbans-flashy-suits. External link

Publication date

01/02/2019

Author

Madeleine Goubau, Contributor

© McCord Museum 2019