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Montreal Fashions on Ice

Promotion

1996 - 2001

Montreal Fashions on Ice was a promotional event held in New York City that used figure skating to showcase Montreal designers and manufacturers. Started in 1996 by Denise Bigo, commercial attachée at the Quebec Government House in New York City, the event featured professional skaters from the Ice Theatre of New York. Gliding over the outdoor rink at Rockefeller Center, the skaters modelled clothing and accessories for women, men and children created by Quebec apparel companies. Among the participating designers and companies were Jean-François Morissette, Tristan & America and Le Grenier des Frimousses.

The 30-minute show was presented two days in a row, in January, before an audience of approximately 1,000 people. In 2000, the performance was interrupted by demonstrators from People for the Ethical Treatment of Animals (PETA) who were protesting the use of fur in the ice show. The following year, the designs displayed did not include any fur.

This event, which was produced five times (with no show in 1999), was covered by numerous American publications like The New York Times, Harper’s Bazaar, Vanity Fair and Women’s Wear Daily. Department store buyers were also invited to a cocktail reception in the café of Rockefeller Center.

Sources

Barron, James. “No Fur Furor On Ice This Year” The New York Times, The New York Times Company, 24 January 2001.

Bigo, Denise. “Latest Montréal Fashions on Ice Show Wows New Yorkers” Montréal Fashions on Ice Show, 23 January 2001.

Friede, Eva. “Show puts our fashions on ice” The Gazette, Postmedia Network, 14 January 2001.

“Rapport annuel 1997-1998” Ministère des Relations internationales, Les Publications du Québec, https://www.mrif.gouv.qc.ca/document/spdi/fonddoc/FDOC_rapp_2781_rapport_annuel_1997_1998.pdf. 2019. External link

Publication date

01/10/2004

Author

Dicomode

Editor

Madeleine Goubau, Contributor

Last edited on
01/02/2019 Suggest an edit

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