Montreal-based m0851 is a company that specializes in leather bags, accessories and clothing for men and women. The brand name consists of the first letter of the last name of founder and designer, Frédéric Mamarbachi, and his birth month and year, August 1951. When the company was founded in 1987, it was called Rugby North America. It rebranded in 2003, in part to reflect the more refined, urban aesthetic of its products, and in part because the popularity of the sport of rugby made it challenging to register the trademark in many countries.
The company designs and manufactures 90% of its products in Montreal in its Mile End workshops and with the help of local subcontractors.
The brand has built a reputation for its clean, functional lines and high-quality full-grain leather.
Leather working is a family affair at m0851: the founder’s daughter, Faye Mamarbachi, now runs the Montreal business with him. As of 2018, the company employed 180 people at its headquarters and 15 stores in Canada, the United States and Japan.
Frédéric Mamarbachi, founder, and Faye Mamarbachi, vice president, of m0851, 2011 © Maude Chauvin. Photo courtesy of m0851
First m0851 boutique in Montreal, 2012 © Cindy Boyce. Photo courtesy of m0851
Leather skins in the workshop, 2016 © Félix Rioux. Photo courtesy of m0851
Artisan assembling a bag, 2015 © Félix Rioux. Photo courtesy of m0851
Drawings by Frédéric Mamarbachi, 2012 © Laurent Guérin. Photo courtesy of m0851
Sample and drawings by Frédéric Mamarbachi, 2012 © Laurent Guérin. Photo courtesy of m0851
« Le détaillant montréalais M0851 se protège de ses créanciers » Radio-Canada, Radio-Canada Inc., 20 October 2017, https://ici.radio-canada.ca/nouvelle/1062584/detaillant-montrealais-m0851-protection-creanciers.
Lord, Simon. « Cette marque fabriquée à Montréal fait un gros pari international » les affaires, Médias Transcontinental S.E.N.C., 23 February 2017, http://www.lesaffaires.com/strategie-d-entreprise/pme/cette-marque-fabriquee-a-montreal-fait-un-gros-pari-international/593532.
© McCord Museum 2020