Louis Garneau Sports – LGS
Helmet (detail), Louis Garneau, 1995. Gift of Cynthia Gordon, M2010.53.3 © McCord Museum
Louis Garneau (Sainte-Foy, 1958) and his wife Monique Arsenault are the co-founders of Louis Garneau Sports, a company specialized in biking equipment and clothing. Garneau created his first bike apparel in the garage of his Saint-Augustin-de-Desmaures home near Quebec City in 1983. At the time, he was preparing to take part in the Los Angeles Olympic Games and was unable to find the clothes he needed on the market.
In 1984, he retired from competition to put his specialist knowledge of cycling to work creating comfortable, ergonomic clothing. In 1989, Louis Garneau began manufacturing bike helmets.
Over the years, the company’s product line has grown to include outdoor clothing and apparel for running, skiing, swimming and triathlons.
Bikes, snowshoes, exercise equipment and other accessories are now also part of the diverse line of Louis Garneau Sports products.
In 2003, the company acquired the Chlorophylle/L’Aventurier Group, which specializes in outdoor clothing and equipment, and then sold it in 2008 after turning the brand’s finances around. With the 2018 purchase of Vancouver performance apparel company Sugoi, which also includes mountain bike apparel brand Sombrio, Louis Garneau Sports is targeting the export market, particularly the United States, Europe and Asia.
Louis Garneau Sports remains a family business. Louis Garneau’s son, William, was named General Manager in 2017, at the age of 27. However, in 2018 he left this position to launch his own division within the company as his brother Édouard has done. Their sister Victoria also works for the company started by their father.
Aliénor, Esther. “Deux sportifs sur le podium financier”, Entreprendre, June-July 1999, p. 8-10.
Allard, Sophie. “Le monde du travail”, La Presse, 15 May 2002, p. 1-2.
Cadorette, Stéphane. “Louis Garneau né pour le vélo”, Le Journal de Québec, 7 August 2002, p. 1-2.
“D’un podium à l’autre”, Revue commerce, 10 October 1985, p. 55-56.
Koenig-Soutière, Arnaud. “Louis Garneau passe le flambeau à son fils William.” Le Journal de Québec, Québecor Inc., 10 December 2017, https://www.journaldequebec.com/2017/12/10/louis-garneau-passe-le-flambeau-a-son-fils-william.
L’Équipe de rédaction. “Louis Garneau Sports choisit Cossette pour se lancer à l’international.” Infopresse, Le Groupe Infopresse, 5 July 2018, https://www.infopresse.com/article/2018/7/5/louis-garneau-sports-choisit-cossette-pour-propulser-sa-croissance-internationale.
Lemery, Claude-Sylvie. “Le vélo en tête hiver comme été”, Tentations, January 2001, p.3.
“Louis Garneau Sports vend Chlorophylle à des Québécois.” Newswire, CNW Telbec, 19 February 2008, https://www.newswire.ca/fr/news-releases/louis-garneau-sports-vend-chlorophylle-a-des-quebecois-535346161.html.
Richard, Manon. “Louis Garneau : la griffe du champion”, Magazine Les Ailes, no 20, December 1993 – January 1994, p. 66-67, 98.
Stanton, Danielle. “Louis Garneau : ça roule”, Elle Québec, no 30, February 1992, p. 33.
Madeleine Goubau, Contributor
© McCord Museum 2022