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Lisette-L

Brand

Since 2001

Lisette Limoges, co-founder and creative director. Photo courtesy of Lisette L

Lisette-L was founded by Lisette Limoges and her husband Neil Small. In 2001, after 30 years in the fashion industry as sales reps, they made the leap to designing pants to fit and flatter all women, regardless of body type. The result: stretch slacks with a wide waistband and no button or zipper, available in sizes 2 to 24.

Lisette-L pants got a big boost in 2014, when legendary American talk show host Oprah Winfrey wore a pair on the cover of O, The Oprah Magazine.

Winfrey has also publicly championed Lisette-L pants, saying that she owns numerous pairs.

After initially targeting women 45 and older, Lisette-L began to focus on all ages. Young pop star Taylor Swift has worn the brand’s clothing. The signature Lisette-L collection has gradually expanded to include complementary sweaters and jackets. Everything is 100% produced in Quebec.

As of 2018, Lisette-L clothing is sold in over 5,000 stores in North America. It can also be found in Europe, notably in Germany, England, Spain and Ireland.

The founders’ children now work for the company, too: David Small is president of sales, while his sister Kathryne is a spokesperson and associate creative director. The Lisette-L head office is on Parc Avenue in Montreal.

Sources

lisettel.ca External link

Dostie, Jessica. “Des pantalons pour toutes” Journal Métro, Métro, 4 October 2017, http://journalmetro.com/plus/tendances/1207760/des-pantalons-pour-toutes/. External link

Harvey, Véronique. “L’histoire d’amour entre Oprah et Lisette-L” Le Journal de Montréal, Québecor Inc., 2 February 2015, http://www.journaldemontreal.com/2015/02/02/lhistoire-damour-entre-oprah-et-lisette-l. External link

Wilson, Janet. “Lisette-L Montreal : Pants that fit and flatter” Montreal Gazette, Postmedia Network Inc., 22 September 2015, http://montrealgazette.com/life/urban-expressions/lisette-l-montreal-pants-that-fit-and-flatter. External link

Publication date

01/02/2019

Author

Madeleine Goubau, Contributor

© McCord Museum 2019