La Montréalaise Atelier is a brand of women’s t-shirts and sweatshirts featuring short messages or its own logo. Words like “Je parle féministe” (“I speak feminism”), “Pfff” and “Montréalaise” adorn the clothing, regardless of season or collection, and have become the brand’s trademark. Though the sweatshirts are manufactured primarily in Honduras, they are designed and silkscreened locally.
Founded in Montreal in 2013, La Montréalaise Atelier is the second fashion company started by designer Sabrina Barilà, already known for her eponymous brand of affordable luxury women’s ready-to-wear.
La Montréalaise Atelier products were initially sold online and from a pop-up store in the back of a truck at events like craft fairs and festivals. In 2015, the brand opened a storefront on St. Viateur Street.
Coudé-Lord, Michelle. « Une Semaine de la mode sans maigreur pour Claudia Barilà » Le Journal de Montréal, Québecor Inc., 3 March 2010, https://www.journaldemontreal.com/2010/03/03/une-semaine-de-la-mode-sans-maigreur-pour-claudia-barila.
Ouimet, Sophie. « Un atelier-boutique pour La Montréalaise atelier » La Presse, La Presse Inc., 29 May 2015, http://www.lapresse.ca/vivre/mode/201505/29/01-4873662-un-atelier-boutique-pour-la-montrealaise-atelier.php.
« Une boutique dans le Mile-End pour la Montréalaise Sabrina Barilà : enfin! » HuffPost, Oath Inc., 13 October 2015, https://quebec.huffingtonpost.ca/2015/10/13/boutique-sabrina-barila-la-montrealaise_n_8285314.html.