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Groupe Dynamite

RetailerBrand

Since 1975

Groupe Dynamite office. Photo courtesy of Groupe Dynamite

Groupe Dynamite began in 1975 with the opening of the first Garage boutique, in Montreal’s Place Versailles shopping centre. Andrew Lutfy took over the company after buying this store from his father-in-law in the 1980s. To promote growth, he created the Dynamite brand in 1984 to target young working women while Garage focussed more on the teen market. Both labels offer trendy, affordably priced fast fashion.

Groupe Dynamite – A Big Family

ModeMontréalTV, Groupe Dynamite – A Big Family, 2013.

As of 2018, Groupe Dynamite has 5,200 employees and sells its products in over 400 stores in Canada, the United States and the Middle East. Its head office is located on Ferrier Street in the Town of Mount Royal. A private company, it still belongs to Andrew Lutfy.

Sources

groupedynamite.com External link

“40e anniversaire de la marque.” Dynamite Garage, Groupe Dynamite, 2 June 2016, http://groupedynamite.com/fr/2016/06/02/40e-anniversaire-de-la-marque/. External link

Froment, Dominique. “Pas de publicité de masse.” Les affaires, TC Media, 15 May 2010, http://www.lesaffaires.com/archives/generale/pas-de-publicite-de-masse/514478. External link

Fournier, Marie-Eve. “Andrew Lutfy.” La Presse, La Presse, ltée., 3 July 2016, http://plus.lapresse.ca/screens/d839fd2e-f4b3-47ed-a4fb-955a9e827819__7C___0.html. External link

Fournier, Marie-Eve. “Anna Martini ne dirige plus le Groupe Dynamite.” La Presse, La Presse Inc., 27 January 2017, http://www.lapresse.ca/affaires/economie/commerce-de-detail/201701/27/01-5063657-anna-martini-ne-dirige-plus-le-groupe-dynamite.php. External link

“Groupe Dynamite” LinkedIn. LinkedIn Corporation. https://www.linkedin.com/company/groupe-dynamite/. 2018. External link

Publication date

01/02/2019

Author

Madeleine Goubau, Contributor

© McCord Museum 2019