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Audvik

Brand

Since 1979

Leather zipper pull (detail), 2015 © Genevieve Giguere. Photo courtesy of Audvik

Founded in 1979 by André Claude and Ginette Leduc in the village of Saint-Clet in the Montérégie region, Audvik is a brand of men and women’s winter parkas. The coats are made with synthetic insulating materials, and clients can choose to add a band of natural (new or recycled) or artificial fur to their hood. All of the jackets are designed and produced in Montreal.

In 2011, the company was purchased by Sophie Boyer, who had just finished a degree in business administration at the Université de Sherbrooke. She moved Audvik’s offices to Montreal’s Chabanel Street, to be closer to her subcontractors. Her mother, a designer, is now in charge of designing the coats. Approximately 1,000 parkas are produced each year and distributed to some 40 stores across Canada.

Sources

audvik.com External link

Machillot, Chloé. “Comment une jeune femme de 29 ans a ressuscité cette marque québécoise de manteaux.” Les Affaires, Médias Transcontinental S.E.N.C, 1 November 2016, http://www.lesaffaires.com/l-observatoire-de-la-croissance/histoires-inspirantes-d-ici/comment-une-jeune-femme-de-29-ans-a-ressuscite-cette-marque-quebecoise-de-manteaux/591257. External link

Poiré, Anne-Sophie. “Sophie Boyer : faire renaître une marque de ses cendres” Infopresse, Infopresse, 22 November 2017, https://www.infopresse.com/article/2017/11/22/sophie-boyer-faire-renaitre-une-marque-de-ses-cendres. External link

Publication date

01/02/2019

Author

Madeleine Goubau, Contributor

© McCord Museum 2019