Auclair & Martineau Inc.
All shoes and boots are assembled and shaped by hand (detail), 2018 © Pascale Duchesne. Photo courtesy of Auclair & Martineau
Auclair & Martineau Inc. is a maker of boots, shoes and mocassins for the entire family. Its products are crafted by 90 artisans working in the company’s plant on de la Faune Street in Saint-Émile, a neighbourhood in the northern part of the Greater Quebec City Area. These workers produce 150,000 pairs of shoes every year that are sold under three brand names: Amimoc for mocassins, Martino for waterproof urban boots, and Maël for high-end women’s shoes and boots. The company is also a subcontractor for other brands.
Auclair & Martineau have built a reputation for manufacturing fully insulated waterproof boots using high-quality traditional hand-crafted methods.
The company was founded in 1956 by Henri Auclair and Jules Martineau. Back in the 1980s, it produced a million pairs each year. In 1995, Xavier Leclercq, a native of France who had worked as a consultant in shoe factories around the world, purchased Auclair & Martineau. In 2007, he handed the reins of the company over to his son Jonathan. With a bachelor’s degree in industrial design from Polytechnique Montréal, Jonathan has also studied the art of shoe making at the Istituto Internazionale Arte Calzaturiera e Pelletteria in Milan.
As of 2018, Auclair & Martineau has three shops in Quebec City, Montreal and Vancouver. Its products are also sold in 150 stores in Canada and the United States.
All shoes and boots are assembled and shaped by hand, 2018 © Pascale Duchesne. Photo courtesy of Auclair & Martineau
Head office in Quebec City, 2018 © Pascale Duchesne. Photo courtesy of Auclair & Martineau
Boot parts are cut by hand using a die cutting machine, 2018 © Pascale Duchesne. Photo courtesy of Auclair & Martineau
Banff boot, 2017 © Auclair & Martineau. Photo courtesy of Auclair & Martineau
Guimond, Josée. “Auclair & Martineau : la tradition du savoir-faire” Le Soleil, Groupe Capitales Médias, 20 September 2016, https://www.lesoleil.com/le-mag/mode/auclair-amp-martineau-la-tradition-du-savoir-faire-b559381368b9de45b15632ed80bd3c4d.
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