Angela Jones is an entrepreneur and designer of women’s bathing suits who sold her eponymous brand in Quebec for over 30 years. The mother of four girls and a trained nurse, she launched her bathing suit business in 1984 primarily to improve her work-life balance as she was working the night shift.
Right from the start, the brand set itself apart by enabling clients to personalize the models on offer each season.
For a nominal charge, details like strap length and width, the height of the cut around the legs, the neckline, and the colour of the decorative elements could all be adjusted to suit the customer’s silhouette and taste. Six months after launching her Quebec City atelier, Angela Jones opened her first shop in the Place Laurier shopping centre.
In 2002, the designer’s daughter, Mélissa Jones, joined the company. Angela remained in charge of production and managing the atelier, while Mélissa focussed more on sales and marketing. Despite international competition, Angela Jones bathing suits were always manufactured and adjusted in the company’s Quebec City headquarters on Cyrille-Duquet Street, which employed fifteen workers.
At its height, the business operated two stores in the Quebec City area and two in Montreal, plus an e-commerce site.
In addition to bathing suits, Angela Jones sold beachwear like caftans, sarongs and loungewear.
Although Mélissa Jones was expected to take the reins of company when her mother retired, the duo had to cease operations in 2017 after accumulating liabilities of over $300,000. The company declared bankruptcy in May 2017.
Clark, Nathalie. « Des maillots et bikinis sur mesure signées Angela Jones » Le Journal de Québec, Québecor Inc., 16 March 2017, https://www.journaldequebec.com/2017/03/16/des-maillots-et-bikinis-sur-mesure-signes-angela-jones.
Lafrance, Annie. « Angela Jones : des maillots conçus à Québec » Le Soleil, Groupe Capitales Médias, 22 January 2015, https://www.lesoleil.com/archives/angela-jones-des-maillots-concus-a-quebec-aafea2f1b943fcf0290192a6c010bd7a.
Madeleine Goubau, Contributor